20 Best Search Engine Optimization Tools in 2024 - Financesonline.com (2024)

Your best SEO strategies are only half of the online business success equation. The other half rests on the SEO tools you are using. You could be on top of every change in Google’s search algorithm ranking, but are you as vigilant in making sure you have the best SEO software in your corner?

The marketplace for SEO tools is a crowded space, but you probably know a few of the big names. In this list of the best search engine optimization tools, we’ll introduce you to apps you haven’t probably heard before but don’t know could partner best with you. If you want your share of the 4.6 billion consumers actively populating the internet, investing in a more powerful SEO tool could be all that you need.

Search engine optimization (SEO) is an indispensable practice for any business or organization that wants to dominate its niche online. However, establishing effective SEO strategies is easier said than done. Aside from keeping up with Google’s ever-changing algorithm, content creators, their content, and their websites must demonstrate expertise, authoritativeness, and trustworthiness to rank well on SERPs.

Moreover, SEO professionals say that a website’s on-page optimization significantly affects its ranking. As such, website owners must also optimize on-page SEO elements like page titles, meta descriptions, and headings. By making sure these elements are accounted for, SEO teams can drive organic traffic and climb to the top spot of search results.

Fortunately, the right search engine optimization tools help SEO professionals significantly improve website rankings. For instance, functions like keyword research ensure that websites provide relevant content. Meanwhile, site audits ensure that websites have technical and on-page SEO elements in place. There’s a wide variety of SEO tools that can provide such features to businesses. This article lists 20 of the best search engine optimization tools in the market today.

1. SE Ranking

SE Ranking provides numerous features that automate a variety of SEO practices, including keyword research, PPC research, and backlink monitoring. One of the most useful features of the platform is its keyword research tool. Through this tool, SEO teams discover not only target keywords but also similar, related, and long-tail keywords. Users will also be able to analyze keywords based on major SEO parameters such as search volume and difficulty. Not only that, but users can also track keyword rankings in any location and any search engine.

Additionally, SE Ranking also provides backlink tools to help SEO teams improve link-building efforts. The platform allows users to do a deep analysis of any website’s backlink profile, including referring domains and linking pages. Users will also be able to measure the value of a backlink. For added convenience, the platform also helps users quickly identify and disavow bad backlinks and manage lost backlinks. As a result of all these features, SEO teams can focus on building and improving their backlink profile instead of monitoring backlinks.

Aside from SEO tools, SE Ranking comes with social media management features. For instance, the platform lets users schedule posts on different social media channels. This feature allows users to take advantage of the best times to post on Facebook and other platforms. The platform also monitors social media engagement and rankings, so users don’t have to switch to social media channels to track these figures.

SE Ranking pricing is affected by various factors. First, you must choose among three paid plans: Essential, Pro, and Business. Second, determine whether you want site rankings to be checked daily, every three days, or weekly. Lastly, choose a subscription period between a month and a year.

2. Semrush

Semrush is known as one of the top search engine optimization tools today, and for good reason. The platform comes with more than 50 tools for common SEO practices such as keyword research, content optimization, and on-page optimization. For instance, through the software’s keyword research feature, SEO teams easily discover millions of local and national keywords. Semrush’s other SEO tools also help teams analyze backlink profiles for any domain and run site audits to optimize technical and on-page SEO. The platform also makes it easy to track websites’ daily positions in SERPs.

Aside from SEO tools, Semrush also provides various features for content marketing. Creatives can use the platform to discover content ideas based on topics and locations. The software also allows users to view top competitors’ headlines as well as questions from the target audience. In this way, staff copywriters can create engaging, relevant content for their target readers. Copywriters also get actionable recommendations based on target keywords and an SEO writing assistant for improving readability and tone.

In addition, Semrush also helps automate advertising workflows, including PPC management. Through the software, users can find the right keywords for their PPC campaigns and do a deep analysis of up to a thousand keywords. Users will also be able to organize keywords per campaign or group and search local volume and CPC data. All these features help users run organized, more efficient PPC campaigns for their websites.

Moreover, Semrush is currently available in three paid pricing plans: Pro ($199.95 per month), Guru ($229.95 per month), and Business ($449.95 per month). While the Pro plan works great for in-house teams and SMBs, the Business plan is ideal for agencies and large organizations.

3. MOZ Local

MOZ Local is a good choice for businesses that want to create more effective local SEO strategies. The platform helps businesses to improve visibility and ensure a stronger online presence to improve conversion rates. One way Moz Local does this is through its business listing management features. For instance, the platform makes it easier for users to create and optimize local business listings on Google, Facebook, and online directories. Users can update all listings from a single dashboard, while the software automatically identifies and deletes duplicate listings.

Additionally, Moz Local streamlines online reputation management. Using the platform, marketers get a single dashboard for monitoring and responding to reviews on different websites. These features make it easier for teams to respond to negative feedback and improve the customer experience. Users also get the tools they need to track review sentiments and analyze keywords customers use in feedback and reviews. In turn, the data provides valuable insights into customer interactions with the business.

The platform also serves as a centralized location for pushing updates to listings on different websites. Moz Local directly integrates with Google and Facebook, allowing users to quickly post listings and updates to these websites. For added engagement, the platform also makes it easier to add photos, store hours, and other important business information to listings. These features come in handy especially since local SEO continues to be an SEO trend.

Moz Local pricing also depends on where you’re located, whether in the United States, Canada, or the United Kingdom. Wherever you are, however, the platform is available in three different pricing packages: Lite, Preferred, and Elite. Pricing also depends on the number of locations to be listed. Businesses with more than 100 locations can directly contact the vendor for custom pricing.

4. Serpstat

Serpstat works as a comprehensive SEO platform for tasks such as keyword research, backlink analysis, and competitor research. The platform is designed for various types of users, including SMBs and enterprises, in-house SEO teams, and digital marketing teams. For instance, a unique feature of the platform is that it helps users discover trending search queries. Users can choose a region, generate a list of the most popular searches, and analyze trending keywords and queries.

Of course, as one of the top 10 search engine optimization tools, Serpstat also offers robust keyword research capabilities. Users can view all keyword options, including suggestions, and collect data on search volume, competition, and keyword difficulty. For added convenience, you can also analyze keyword search results for competitor websites and explore keywords and ads used by top-performing websites in your niche.

Aside from keyword research and competitor analysis, Serpstat also comes with features for PPC marketing and advertising. Through the platform, users get access to the ads published by competitors and make lists of the best keywords competitors use for PPC ads. The platform can also provide information on metrics such as cost per click. Streamlining PPC campaigns can prove to be beneficial, especially since SEO statistics indicate that companies that use PPC ads and organic search strategies get 27% more revenue.

To meet users’ different requirements, Serpstat is available in four paid pricing plans: Lite, Standard, Advanced, and Enterprise. Interested users can also contact the vendor directly for customized enterprise pricing.

5. Moz Pro

Moz Pro works as a comprehensive SEO tool that aims to help businesses enjoy higher website rankings and drive high-quality traffic. For instance, a core feature of Moz Pro is its Keyword Explorer. This feature helps marketers and SEO professionals discover keywords that meet their requirements when it comes to search volume and difficulty. Through the platform, users can also create and manage keyword lists to improve content planning. The platform provides only fresh SERP data, so nothing it generates is older than two weeks.

Moreover, Moz Pro makes it easier to track the impact of SEO campaigns and monitor SERP rankings. The platform helps users to track keyword ranking performance and overall SERP performance over time. You can also track your competitors’ SERP performance to identify possible gaps in your strategies. Plus, since mobile devices now contribute to nearly half of total online traffic, Moz Pro also helps users track their website’s visibility on desktop devices vs. mobile devices.

For added convenience, Moz Pro also offers features for ensuring site health and optimization. The platform comes with a crawler that quickly analyzes every webpage to identify technical SEO issues. These issues are also visualized into charts so users can more easily understand their website’s SEO performance. The software also performs a site crawl weekly, keeping users updated on new and critical SEO issues.

The platform is available in four paid pricing plans: Standard, Medium, Large, and Premium. These plans range in price from $99 per month to $599 per month.

6. Ahrefs

Ahrefs bills itself as an all-in-one SEO toolset that helps businesses find the right keywords, audit websites, and analyze their competitors. For instance, one of the main features of Ahrefs is its Projects Dashboard. This dashboard provides a high-level view of all projects and websites, making it easier for teams to track SEO campaign progress and performance. The dashboard also displays updated data on important SEO metrics such as domain rating, organic traffic and keywords, and referring domains and backlinks.

Additionally, the platform provides an in-depth view into any website’s organic search traffic and backlink profile. As a result, SEO professionals can see what keywords competitors are ranking for and view pages that bring the highest search engine traffic. And since Ahrefs has the world’s biggest index of live backlinks, you can easily do extensive research into the backlink profile of any website you want. The system even provides access to the details of competitors’ PPC campaigns.

Like other software on this list of search engine optimization tools, Ahrefs also comes with a built-in keyword explorer and site audit tools. Users get access to a database of more than 7 billion keywords, updated monthly, so they’ll never run out of keyword ideas and suggestions. Ahrefs also provides keyword data for 10 different search engines and uses clickstream data to generate accurate search volumes. Meanwhile, site audit features let users monitor websites’ on-page and technical issues, including issues in performance, content quality, HTML tags, and social tags.

Ahrefs is also available in four paid plans, including Lite, Standard, Advanced, and Enterprise plans. The platform’s entry-level Lite plan starts at $99 per month (billed monthly).

7. AgencyAnalytics

AgencyAnalytics focuses on automating SEO reporting for SEO and marketing agencies and their clients. Through this platform, marketing professionals can do away with spreadsheets and instead create interactive reports and dashboards of SEO data. In this way, SEO teams can provide clients with a more personalized experience.

For instance, the platform lets users create and schedule automated marketing reports. Users get access to a drag-and-drop report builder to fully customize reports with relevant metrics. AgencyAnalytics also seamlessly integrates with over 70 third-party software, so users can conveniently include external data in reports. To create reports even more quickly, marketers can also use prebuilt reports for campaigns in link-building, local SEO, and PPC. These same features are also applicable to creating customized dashboards, which can feature custom metrics as well. Annotations make the data even easier for clients to understand.

To ensure reliability, AgencyAnalytics also comes with a variety of SEO tools. These tools include a keyword rank tracker that monitors daily changes in SEO rankings for any keyword, in any location. Moreover, a detailed backlink checker ensures optimization for important backlink metrics such as anchor text, trust flow metrics, and citation flow metrics.

You can get AgencyAnalytics in three different pricing plans: Freelancer, Agency, and Enterprise. The Enterprise plan offers customized pricing for large agencies with more than a hundred clients.

8. Raven Tools

Raven Tools combines in-depth reporting and SEO optimization into one platform. The software empowers marketers and SEO professionals in doing in-depth SEO/SEM research for their own websites and those of their competitors. Users can also easily generate white labeled reports on marketing and SEO performance.

An important feature of the platform is its Competitor Analysis tool. This 3-in-1 competitor research tool provides insights into competitors’ site performance while identifying new opportunities for backlinks. The platform also lets users view side-by-side comparisons of different websites’ SEO metrics, site performance, and social media performance. These insights paint an accurate picture of how your website measures up to competitors. Plus, a competition manager lets you save SEO and marketing campaign competitors for easier access and comparison over time.

Furthermore, the platform helps SEO professionals identify issues that affect ranking performance. Website issues are divided into six different categories—including visibility issues, meta issues, content issues, and link issues—to make the data easier for users to understand. The software also provides a list of actionable suggestions so SEO teams can save time from optimizing website performance.

To meet businesses’ different budgets, Raven Tools is also available in five pricing plans. The Small Biz plan is the most affordable, at $39 per month, while the comprehensive Lead plan costs $399 per month.

9. BrightEdge

BrightEdge works as an enterprise-grade SEO platform that helps digital marketers and SEO professionals streamline SEO strategies from start to finish. The platform offers various products to help identify customers’ search intent, create effective SEO campaigns, and optimize websites for mobile and local visibility. For instance, an important feature of this software is its Data Cube. The Data Cube supports SEO professionals in performing in-depth keyword research, providing complete lists of keywords that a domain or webpage ranks for. You can also filter the data according to a variety of metrics to discover unique optimization opportunities.

The platform also offers ContentIQ, a tool that helps users run full-scale website audits. The tool can audit any type or volume of website content, including JavaScript frameworks and progressive web applications. Plus, the tool tracks total site errors against website performance. All these features help SEO professionals analyze how site errors affect business metrics such as site visits and conversions. For added convenience, you’ll also be able to configure the tool to prioritize site health issues that are most relevant to your goals.

Moreover, BrightEdge provides full visibility into website performance not just for SEO but also for all digital channels. The software comes with a Site Report feature that tracks the performance of various marketing channels, particularly those that drive website traffic. To ensure your content is visible, you’ll also be able to view the number of indexed pages overtime for your website. This feature can help you identify content issues that prevent your webpages from achieving high rankings.

Interested users can also contact the vendor directly to get custom pricing for BrightEdge.

10. Sitechecker

Sitechecker is designed as an extensive website checker that can perform fast yet comprehensive SEO audits. The platform can provide users with detailed reports on how to improve their website’s SEO performance, and, as a result, gain higher SERP rankings. For instance, the software comes with a cloud-based website crawler that analyzes websites’ technical SEO performance in real-time. Users can set up the crawler’s rules so that it searches all pages for errors or excludes certain URLs and categories from the audit.

The platform also helps users to monitor website health and performance in real time. In this way, users can track website uptime and downtime at a glance and get notifications on added and deleted pages. You’ll also get alerts if your website goes down or when important landing pages become non-indexable. The platform even tracks code changes made to your website. All these features ensure that you’re aware of site changes that could impact SEO performance.

Sitechecker also makes it easier to check keyword rankings, visibility rate, and other indexation factors on a daily basis and over time. You can track website SERP positions on mobile and desktop, in any country, and on various search engines such as Google, Bing, and Yahoo!. For added convenience, you’ll also get email updates on keywords that have moved up and down in the rankings. This data helps SEO professionals further refine their keyword research for SEO campaigns.

You can also choose from four different Sitechecker plans—Basic, Startup, Growing, and Enterprise—all of which come with a 7-day free trial. You can request a quote for the Enterprise plan.

11. UpCity

UpCity works as a marketplace that connects companies and B2B service providers in a wide variety of industries. Through UpCity, businesses can find the right professionals in fields such as digital marketing, content marketing, SEO, and social media marketing. These professionals have also been screened thoroughly and each of their reviews is validated and verified, so you can be sure you’re getting quality services.

To provide businesses with reputable B2B service providers, UpCity also uses a proprietary algorithm. This algorithm takes into consideration various digital signals that measure the credibility and trustworthiness of each service provider. Data sources used by UpCity also include Google, Yelp, Facebook, and public records. This algorithm also makes up part of the UpCity Recommendability Rating, which indicates how recommendable a service provider is compared to the competition. Moreover, UpCity’s partners are expected to uphold the vendor’s core values of trustworthiness, accountability, and transparency.

Meanwhile, UpCity also helps service providers to benefit from increased brand visibility. UpCity partners get more exposure for their brands, which helps build credibility as well. Service providers can create customized profiles and set themselves apart from the competition by gaining badges and positive reviews. UpCity partners also get unique insights that make it easier to analyze brand visibility and credibility. These insights are gathered from over a million data points to support in-depth performance analysis.

Depending on the features they want, service providers can sign up on UpCity through three plans: Free, Certified, and and UpCity Certified Sponsor.

12. Conductor

Conductor is an enterprise-ready SEO solution designed to help business streamline organic marketing campaigns, measure impact, and optimize site health. For instance, the platform helps SEO professionals discover customer intent on search engines and social channels through keyword research features. Conductor supports extensive keyword research through a keyword engine containing over 20 billion keywords. Its keyword index also helps marketers to discover content topics relevant to their target audience. As an added functionality, the platform provides insights into social, demographic, and sentiment data on your audiences.

As a result of efficient keyword research, Conductor also helps users create highly relevant, optimized content. The platform provides on-demand AI recommendations on creating top-performing content so marketers can save time and effort. You’ll also be able to push SEO changes in real time through the platform’s live editor. These convenient features ensure that you can implement better SEO strategies and capture search opportunities ahead of the competition.

Moreover, Conductor comes with features that support SEO and marketing professionals in optimizing site health. The platform’s advanced crawlers quickly identify issues with on-page factors and technical SEO, so you can fix these issues promptly. You can also test changes to on-page elements in real-time through the platform’s live editor. This editor makes it easier to optimize factors such as titles, header tags, and meta descriptions. These testing abilities also provide SEO professionals with greater confidence in their updates.

Conductor is available on a by-quote pricing, so it’s best to contact the vendor directly for pricing information.

13. SearchMetrics

SearchMetrics focuses on helping businesses understand their target markets so they can build more effective SEO campaigns and implement these campaigns at scale. An important feature of SearchMetrics is its Research Cloud, which provides an SEO competitive analysis that identifies content gaps. The product also provides businesses with market insights for any domain at the national and global levels. For added convenience, the platform also lets users simultaneously audit ranking performance and search visibility.

The platform’s Research Cloud also measures content performance at the page level, making it easier for marketers to spot content gaps that affect ranking performance. For added convenience, the platform also makes it easier for SEO professionals to do a thorough comparison of their websites and those of their competitors. The data can provide fresh insights into improving existing SEO strategies.

Aside from the Research Cloud, SearchMetrics also comes with built-in Context Experience. This content optimization tool provides real-time feedback as the user types and provides a score for all the content on a website, so optimizing content quality takes up less time and effort. Through the platform, users can also create content briefs that are easy to understand and aligned with their team’s goals.

You can contact the vendor to get a customized quote for the SearchMetrics platform.

14. Yext

As an SEO tool, Yext aims to help businesses deliver relevant answers to any customer query, anywhere. The platform achieves this by pushing essential information about a business’ products and services to a network of more than 200 third-party publishers. Through Yext, businesses can also share rich content, including images and publisher-specific fields. You can also quickly publish updates to every online listing of your business, since the Yext platform has a real-time update architecture and a dual-sync feature.

In addition to listing management, Yext also comes with a powerful search engine that provides accurate answers to user questions across various online locations, including websites and apps. The search engine can be utilized for purposes of marketing, customer support, employee training, and even ecommerce. By providing relevant answers to site visitors’ queries, for instance, businesses gain a better chance of turning these visitors into buying customers. Moreover, in the case of customer support, enabling customers in finding instant solutions to common support questions helps customer service reps focus on more important issues.

Moreover, Yext allows users to create SEO-ready landing pages. These pages can capture traffic and even boost conversions for businesses. The platform’s built-in Page Builder also has an intuitive interface, so users can quickly build landing pages through drag-and-drop functions. These pages also come with out-of-the-box SEO optimizations, including structured data, fast page load speeds, and mobile responsiveness. With these out-of-the-box SEO elements, users can focus on page content and design.

If you’re interested in using Yext, you can contact the vendor for a customized quote.

15. GrowthBar

GrowthBar touts itself as one of the top search engine optimization tools for bloggers and content teams. This is because the platform comes with various tools to help writers create high-quality, SEO-optimized content. For instance, bloggers who are unsure of how to begin the actual process of writing can use GrowthBar to generate an AI blog outline. The platform lets users enter any search query and get hundreds of headline ideas in return. The software even provides a title and an introductory paragraph to get writers started.

Aside from AI blog outlines, GrowthBar also makes it easier for users to create long-form blog posts. Through the platform’s AI capabilities, users can simply click a button and generate paragraphs of completely unique content. The software also provides a variety of SEO suggestions to help you write blog posts, including suggested keywords, optimal length, headline count, and optimal image count. Drag-and-drop functions also make it easier to add images and headlines to content.

Additionally, Growthbar also comes with various features for keyword research and keyword rank tracking. Through the platform, users can discover related long-tailed keywords as well as up to 200 related queries for each keyword. The platform also provides crucial keyword data such as search volume, CPC estimates, and the value of position 1, a metric that helps indicate a keyword’s potential for profitability. GrowthBar also scrapes Google SERPs thousands of times a day to ensure the accuracy of keyword rankings.

You can choose from three GrowthBar pricing plans: Standard, Pro, and Agency. The platform also offers a 7-day money back guarantee in case GrowthBar isn’t the right fit for you.

16. SpyFu

SpyFu aims to take the guesswork out of SEO research. The platform comes with a wide variety of SEO tools to help businesses analyze ranking history, top pages performance, and competitors’ backlink strategies. The platform is also particularly focused on providing support for competitor research. For instance, you can use the platform to search for any domain and discover every detail on its organic traffic, Google Ads activities, and every ad placement it used in the last 16 years. This data can give you fresh insights on how to refine your SEO strategies.

The platform also offers tools for both PPC and organic SEO research. Using the platform, you can download all the PPC keywords your competitors have ever used and discover how much each keyword costs and how many clicks each keyword gets. You’ll also be able to discover relevant keywords your competitors buy but you might be missing out on. For added convenience, the platform also analyzes competitors’ bidding history to recommend the most profitable keywords for your website.

Additionally, Spyfu also provides various research tools for organic SEO. You can also download competitors’ SEO keywords and see which keywords they rank best for. The platform also lets users track every website in their niches and monitor ranking changes over time. Aside from these factors, you can also use the platform to track changes in ranking and impression share for your priority keyword groups and get suggestions on expansion keywords.

Spyfu is also available at three different pricing plans, Basic, Professional, and Team. These plans range in price from $39 per month to $199 per month.

17. Majestic

Majestic works to provide businesses with link intelligence data that can help their websites dominate their niches. A unique feature of the platform is Link Context, which gives SEO professionals new ways to evaluate and discover backlinks. Through this feature, SEO teams can discover if a backlink is part of a directory or if it’s been used as an editorial feature. You’ll also get an estimate of where the backlink is positioned on the page, so you’ll know if the link is above the fold or in the footer. Aside from these factors, Link Context also lets you know if there are other links to other sites near the backlink.

Furthermore, Majestic provides features for thorough web-based link investigation. For instance, the platform comes with a site explorer tool that displays an updated list of top-performing websites. You can check out each website’s top backlinks and discover relevant linking opportunities. You can also compare top-level metrics between URLs and websites and filter websites by topic, language, and other industry-standard metrics.

Additionally, Majestic is well-known as the home of Trust Flow and Citation Flow, which respectively indicate the quality and quantity of links pointing to websites. The platform also uses Visibility Flow and Topical Trust scores, which also support businesses’ backlinking efforts. The Visibility Trust score helps SEO professionals find high-quality editorial-style links on pages with high Trust Flow, while the Topical Trust Flow indicates the topical relevancy of a web page compared to top-performing sites in more than 800 categories.

The platform is available in three paid pricing plans, Lite, Pro, and API, which cost anywhere from $49.99 per month to $399.99 per month.

18. SimilarWeb Pro

SimilarWeb Pro focuses on providing businesses with the tools they need to perform comprehensive website analyses. Through the data provided by the platform, businesses can benchmark their websites’ performance against any competitor and compare metrics such as bounce rates, page views per visits, and overall visits. The data should give you insights on SEO issues to resolve to improve website performance and outrank competitors.

The platform also provides users access to any website’s organic and paid keywords. You’ll even be able to get around keywords tagged “Google not-provided.” With this data, you can discover trending keywords and the traffic volume generated by these keywords. The data also indicates search associated with these keywords. With this information, businesses may discover profitable keywords competitors use but don’t rank for.

Moreover, the platform provides data on a website’s traffic share. This means you can view other websites that people visit in the same browsing session as the website you’re researching. The data can help you discover new audiences, find opportunities for potential retargeting, and identify potential affiliates and publishers.

SimilarWeb Pro is available at one free plan and one paid plan. The paid plan, Research Intelligence Premium, provides global and country-level website data as well as up to three years of historical data.

19. Synup

Synup aims to streamline local reputation management and listing management for businesses. Designed as a digital profile management solution, the platform comes with tools to help businesses optimize business listings, provide content updates, and monitor reviews. For instance, through Synup, businesses can manage listings in bulk and push listing updates all from one place. The platform also lets users list every store location or outlet to give businesses a greater share of voice on search.

Moreover, the platform makes it easier to share relevant, branded content. Users can easily publish rich content such as promotional offers and location updates to improve customer engagement. You can also customize product offerings per location or choose to push product updates to all locations. These content updates can attract more attention to your business.

Synup also provides features for improving your business’ online reputation. The platform collects all relevant reviews across multiple websites into a single location for easier tracking and faster responses. Synup also uses natural language processing to analyze customer sentiment in these reviews. This makes it easier for SEO professionals to understand customer feedback. Through the platform, you can also collect customer feedback through email or SMS. You can even set up automated workflows so 1-star reviews are automatically escalated to managers.

Pricing for Synup starts at $30 per location. You can also contact the vendor for more details on pricing.

20. RankWatch

RankWatch is a comprehensive platform that offers numerous tools for improving a website’s SEO performance. A core feature of the platform is its Rank Tracker, which provides accurate data on website rankings across leading search engines and multiple locations. The platform can also provide search engine rankings in over 170 countries, which comes in handy for businesses who want to learn how their content rank all over the world.

Furthermore, RankWatch comes with a Site Auditor module that analyzes every aspect of your website and identifies issues that affect indexing and ranking. This auditor also checks more than 100 development parameters that affect site performance, including missing tags, duplicate content, empty pages, broken links, and load times. These issues are also categorized by criticality so SEO teams know which problems to fix first.

The platform also helps businesses perform in-depth analyses of organic and paid competitors. RankWatch uses your keywords to display data on your top organic competitors, along with keyword-level competition and the previous week’s performance comparison. Meanwhile, for paid competitors, the platform can show users which competitors use Google Ads to drive traffic to their websites.

RankWatch is available in four different pricing plans: M, L, XL, and a custom-priced plan. Pricing on the custom plan depends on the number of keywords you choose.

What is the best search engine optimization tool?

Any SEO platform on this list of the best search engine optimization tools can very well be the best fit for your business. However, you won’t really know how these tools can meet your business’ needs unless you do thorough research or go for free trial periods. Fortunately, many of the SEO tools on this list offer free trials and money-back guarantees.

Important factors to consider when choosing a search engine optimization tool include the core features the system offers. For instance, some tools are more focused on local SEO and listing management, while others provide more capabilities for competitor analysis and research. There are also comprehensive SEO solutions that offer all these features and more. Studying each contender’s main features can go a long way in ensuring that you pick the right SEO tool for your business’ requirements.

If you’re interested in learning the differences between SEO and SEM tools, check out our guide to SEO vs. SEM.