Menstrual Cups Market (2024)

The global menstrual cups market is expected to reach a valuation of USD 942.04 million by 2024 and expand to USD 1,578.10 million by 2033. The market is predicted to grow at a compound annual growth rate (CAGR) of 5.9% between 2025 and 2033. Menstrual cups, made from medical-grade silicone, latex, and thermoplastic elastomers, are designed to collect menstrual fluid during menstruation. They come in various sizes and are considered a more affordable, sustainable, and safer alternative to traditional feminine hygiene products like tampons and pads. As an eco-friendly product, menstrual cups are growing in popularity, particularly among environmentally conscious consumers. This increase in adoption is expected to drive significant market growth over the forecast period.

Menstrual Cups Market Trends

The growing preference for sustainable and eco-friendly alternatives to traditional menstrual products is one of the key trends in the menstrual cup market. Consumers are becoming more aware of the environmental impact of disposable hygiene products, leading them to seek reusable options such as menstrual cups. These products are not only more affordable in the long term but also reduce the volume of menstrual waste produced globally. Additionally, the increasing awareness surrounding the health benefits of menstrual cups, such as reduced risk of toxic shock syndrome (TSS), is fueling market growth. Furthermore, many companies are launching innovative products with improved designs to enhance user comfort and convenience, thus driving adoption. Social media campaigns and educational initiatives are also helping to break taboos surrounding menstrual health, further contributing to the growth of this market.

Menstrual Cups Market Growth Factors

The menstrual cups market is benefiting from several growth drivers. One of the primary factors is the growing awareness of the product’s health benefits, as menstrual cups are hypoallergenic and free from harmful chemicals found in conventional pads and tampons. Moreover, the growing inclination toward organic and sustainable products is encouraging the use of menstrual cups. Additionally, the increased focus on gender equality and period poverty eradication initiatives is propelling market demand, particularly in emerging economies. As menstrual cups are reusable for years, they represent a cost-effective solution for many women, especially in low-income regions. With environmental sustainability being a key concern for many, menstrual cups align with the global movement toward reducing plastic waste, further fueling market growth.

Menstrual Cups Market Dynamics

The dynamics of the menstrual cups market are shaped by several factors. The growing acceptance of menstrual cups in both developed and developing countries is changing the landscape of feminine hygiene products. Market penetration remains high in North America and Europe, where consumers are more likely to embrace sustainable and eco-conscious products. However, challenges remain in some regions where cultural stigmas and lack of awareness hinder the adoption of menstrual cups. The market is also influenced by pricing strategies, as menstrual cups are initially more expensive than traditional products but offer long-term savings due to their reusability. Additionally, the availability of menstrual cups through various distribution channels, including hospitals, pharmacies, and online platforms, is expanding their reach and accessibility.

Menstrual Cups Market Segmentation Analysis

By Type:

• 1. Disposable: Single-use menstrual cups.
  2. Reusable: Long-lasting menstrual cups that can be used for multiple cycles.

By Material Type:

• 1. Silicone: The most common material, known for its softness, flexibility, and hypoallergenic properties.
  2. Latex: Less commonly used due to the potential for allergic reactions.
  3. Thermoplastic Elastomer: A flexible and durable material, offering an alternative to silicone.

By Distribution Channel:

• 1. Hospital Pharmacies: A primary channel for purchasing menstrual cups, especially in clinical settings.
  2. Retail Pharmacies & Drug Stores: Widely available in pharmacies and drugstores.
  3. Online Pharmacies: A growing distribution channel due to convenience and accessibility.

Regional Insights

1. North America: The U.S. and Canada have seen significant growth in menstrual cup adoption, driven by increasing awareness and availability.
2. Europe: Key markets include Germany, the U.K., France, and Italy, where eco-conscious and health-conscious consumers are driving demand.
3. Asia Pacific: With growing awareness and changing attitudes, regions such as China, India, and Southeast Asia are expected to see increased market penetration.
4. Rest of the World: This includes emerging markets in Latin America, the Middle East, and Africa, where menstrual cups are gradually gaining popularity.

List of Key Companies in the Menstrual Cups Market

• Diva International Inc. (Canada)
• Procter & Gamble (U.S.)
• Mooncup Ltd. (U.K.)
• Redcliffe Hygiene Private Limited (India)
• CS Technologies s.r.o. (Czech Republic)
• Anigan (U.S.)
• Me Luna (Germany)
• The Flex Company (U.S.)
• Ruby Cup (U.K.)
• Fleurcup (France)
• INTIMINA (Sweden)
• Saalt (U.S.)

Key Industry Developments

• December 2023: The Flex Company acquired Allbodies Inc., a company focused on reproductive and sexual health education. This acquisition strengthens The Flex Company’s position in the women’s health sector.
• September 2023: Redcliffe Hygiene Private Limited’s brand Pee Safe secured USD 3.0 million in a Series B funding round to expand its product range, including menstrual cups.
• February 2023: The Mina Foundation and Gift of Givers donated 1,000 menstrual cups in South Africa to help address period poverty.
• January 2023: HLL Lifecare Limited launched three brands of menstrual cups globally, increasing its market presence.

Report Scope & Segmentation:

Table of Content

• Diva International Inc. (Canada)
• Procter & Gamble (U.S.)
• Mooncup Ltd. (U.K.)
• Redcliffe Hygiene Private Limited (India)
• CS Technologies s.r.o. (Czech Republic)
• Anigan (U.S.)
• Me Luna (Germany)
• The Flex Company (U.S.)
• Ruby Cup (U.K.)
• Fleurcup (France)
• INTIMINA (Sweden)
• Saalt (U.S.)

By Type

1. Disposable
2. Reusable

By Material Type

1. Silicone
2. Latex
3. Thermoplastic Elastomer

By Distribution Channel

1. Hospital Pharmacies
2. Retail Pharmacies & Drug Stores
3. Online Pharmacies